About Us

Our Experience

Our founding team is based in Spain, Germany and Poland. We have partners in most European and LATAM countries. We share a passion for strategic thinking and a spirit for sparring.

Experience in marketing strategy from TOP CONSUMER GOODS companies like Mars, Unilever, Reckitt Benckiser, British American Tobacco and PHARMA like Novartis, Pierre Fabre and LETI

Experience in consulting and creating strategies for SMALL & MEDIUM sized companies

Experience from running START-UPS in purely online environments as well as brick and mortar businesses

Management Team


CEO & CoFounder – Barcelona, Spain

I believe that people make a difference. But when it comes to efficiency, technology can be a game changer. Putting together strategy and efficiency has been the greatest adventure along the 20 years of my professional life. Trained in brand building in large pharmaceutical companies and FMCG multinationals. With a strong business vision thanks to the experiences in SMEs.


CoFounder – Cologne, Germany
Executive MBA

I have a passion for strategy & development – at work and in life. As an intuitive strategist I combine more than 15 years experience in strategy & marketing with individual perception to design solutions and strategies with my partners.


CoFounder – Warsaw, Poland

I am a business leader with 10 years+ experience in diverse marketing and management roles, in different cultural and organizational contexts, primarily in FMCG sector. I am also an entrepreneur building online businesses. I have a proven track record of delivery business results as well as business turnaround.

Pedro Armangue


Board Advisor – Barcelona, Spain

My passion is to help small and medium companies to develop all their market potential, using all we have learned from working at top companies, teaching at leading business schools and developing consultancy all around the world. Expert on building strategic models to assess executives in their decision-making processes.



Board Advisor – Wien, Austria

After working at an IT consultancy and a marketing agency as an assistant, I co-founded a Cyber Security Start-up in the UK, where we built an automated compliance software for SMBs. That is where I realised my passion for operations and turning an idea  into a business. Now, I work for Fedor Holz and support several start-ups and ventures operationally. I believe that happy people make happy businesses.



Investor, Coach, Advisor- Wien, Austria

Following my professional poker career, I founded Primed Group, an investment company based in Vienna with a team driven to support projects and startups that share our values. I am particularly passionate about building communities and supporting others in following their passions by sharing what I learned in my journey to becoming #1 in both online & live poker, and what came after that