Methodology

MARKPLAN METHODOLOGY

markplan methodology is based on the most prestigious models and analysis tools, used by leading companies.

We have reformulated them to be applied to any type of company.

STEP 1

Data Input / Questionnaire

An online system to collect subjective & objective data – for the 10 crucial building blocks of your
digital strategy it is an inspirational digital strategy checklist.

Markplan Step 1

STEP 2

Machine Learning

Formulas, benchmarks, strategic tools & business models applied on the data.

BENCHMARKS

STRATEGIC TOOLS

FORMULAS

BUSINESS MODELS

STEP 3

Output

Automized and comprehensive digital strategy, overview of digital activities enhanced with strategic insights.

STEP 4

Markplan Sparring

To work together on the key insights, KPIs and next steps

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KPIs
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TRACKING
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WORKSHOPS
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SPARRING
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MARKPLAN DESIGN

Markplan methodology is designed in a way to make the effort of the company to complete the data minimal and the requested information easy to obtain.

Based on the information provided, which will always be treated confidentially, and the results of the analyzes performed, the markplan consulting team will design the most suitable Strategies for your business and market situation.

The report always incorporates comparisons with the more than 1000 companies that have already used the markplan methodology, segmented by sector-industry and by business model, which continuously feedback and improve our analysis system.

DIAGNOSIS

Diagnosis of your current Digital Strategy based on 10 building blocks

BENCHMARKING

Sectoral benchmarking with your competition, with your sector and with our sample

KEY STRATEGIES

Identification of the Strengths and Weaknesses of & the 3 Strategic Thrusts that we recommend implementing

ROADMAP

Full strategic Roadmap with clear and direct indications to improve your Strategy

MARKETING PLAN

Recommended Marketing Plan for the 10 building blocks with their Jobs to Be Done

RESOURCES

Valuation of the necessary resources to develop the new Plan

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